Julie Steelman, Authentic Sales Coach
Posted Wednesday, January 20th, 2010 at 4:56 pm under Businesses.
Julie Steelman’s credits read like a Who’s Who of big-name corporate giants with Apple, Microsoft, Honda, Nissan and Sony Pictures in her rolodex. She continues to shatter her record of $75 million in sales for multimillion dollar corporations and startups. She is directly responsible for keeping businesses open and helping business owners, executives and entrepreneurs to fulfill their professional and personal destinies.
Clients call the Authentic Sales Coach for a reason. Julie leveraged one meeting with the world’s most recognized brand to broker a $1 million deal, and then turned it into another $4 million in sales. In six months, the Authentic Sales Coach unlocked a two-year stalemate between a major movie studio and a popular online search engine to close a two-year, $3.5 million deal.
Julie did not always operate with a sense of purpose. A twenty-five year career in media sales gave the coach a fly-on-the- wall view of her clients’ offices. She watched their reactions to changing business climates—taking note of what business practices worked. Julie noticed something else about these executives. “I saw unhappiness on their faces, and it mirrored mine,” she reveals.
Julie was determined to raise her joy quotient. She earned a Masters Degree in Spiritual Psychology from the University of Santa Monica. Through her studies, she discovered a new paradigm for achieving peak performance that combined the best practices of corporate America and lessons from her coursework. She returned to the business arena to teach these principals to her employers with a renewed sense of purpose. Having sold her way out of corporate America and landed in paradise at the age of 47, she created The SOUL Principle of Selling.
Personal influence styles lay at the heart of Julie and her clients’ success. The sales maverick takes a hands on approach by determining the style that best matches each client’s personality and crafting their Signature Sales Story©. Once they discover their story and implement The Soul Principle of Selling System©, clients confidently emerge from the sessions with a new found audacity to become affluent doing what they love.
Julie’s methodology revolves around a four-prong approach:
Become a product advocate, educate clients about your product, inspire clients to change their perception, and invite them to take action.
She encourages her clients to bolster their approach by developing meaningful bonds with contacts by providing them with outstanding value.
Businesses of every size want to hear from Julie. High-level organizations such as the Los Angeles Ad Club, MSN Executive Summit and Toyota witnessed her empowering presentations. Inside the sessions, Julie shares how entering a meeting with a purpose can reap greater rewards. Attendees shake their heads at the notion of throwing the revered cold call out of their repertoire until she gives them a solution that kicks their performance into high gear. “My clients start off awkward and uncomfortable, they walk out able to close deals effortlessly,” exclaims Julie.
Business owners and executives are not the only ones racing to attend her events and engage her services. Everyday individuals hoping to master the art of selling soulfully drop in her seminars and purchase her programs.
Julie stresses, “Everyone has a personal story about their product or service they need to get across. I am here to nurture them through that process so they can have the audacity to sell their idea authentically without the unpleasant aftertaste.”
